Show HN: Adnoxy – Analysis a brand's DNA to find its customers in the real world

adnoxy.com

8 points by Adnoxy 8 hours ago

Hi HN,

I'm Naman Sanghi, and I'm building Adnoxy to fix a problem that seems absurdly unsolved: the offline ad market ($300B+ in offline ads) runs on guesswork and has no provable ROAS.

We’re an AI engine to fix this. It's live right now.

Here’s the core tech:

    -A brand gives us their website URL.

    -Our AI analyzes the site to model what we call its "Brand DNA", its niche, audience, aesthetics, price point & everything about it.

    -The engine then scores this "DNA" against our database of offline ad placements, using a model that weighs Audience-Business Affinity, real-world visibility, competitive saturation, even local economic data, and hundreds of different factors.
Instead of a 3-week agency process, the brand gets a data-driven "Top Placements" list of high-ROI placements in seconds & they can book with just a click, & we can also analyse and optimize the campaign (with safeguards) for their brands.

We're also licensing this engine as a SaaS tool to agencies and media owners so they can run this analysis for their own clients.

We've been at this for about 6-7 months. The MVP is operational and we're running our first pilot campaigns.

I’m here because I'd love this community's brutal feedback on the core thesis.

Our site is https://www.adnoxy.com It's still very early, so the platform is free for the first 50 HN users who sign up.

Can a brand's digital DNA be reliably mapped to the audience of a physical location to predict ad success? What holes do you see in this model? I'll be here all day. Ask me anything.

dev_user1 3 hours ago

Impressive use of AI to bridge digital and offline ad targeting. Curious how the model handles data limitations in specific regions and what impact competitive saturation has on results. Looking forward to seeing real-world pilot outcomes

Suhani99 8 hours ago

OOH is such an underexplored and unorganised space right now. Seeing AI used for end-to-end ad services from custom ML to CRM to marketplace feels really thoughtful. Great work!

magz3l 6 hours ago

Concept is great, but how are you going to ensure to the user that their campaign would run without any problems? Which safeguards are there for this case?

mindmaster 8 hours ago

How can I try this out? I've been planning to go for offline advertising for my clothing brand in Mumbai.

collywobbles 8 hours ago

Very insightful. Would love to collaborate and try it out!